Media Inquiries

Campus and external media interested in learning more about University Life should contact:

Monica Yant Kinney

Chief of Staff and Chief Communications Officer

Brand Identity

VPUL divisional hub with the most current brand assets.

The Penn brand is our primary brand identity.

VPUL does allow departments to have secondary brand identities when the target audience is the internal Penn community, however, all external communications must pull in the primary brand identity to align the department with the Penn brand.

Brand Assets

Download VPUL Logo 

Download Department Logos 

Link to Penn Style Guide 

Find divisional assets such as templates, tutorials/presentations, and event graphics (accessible by directors only).

Download Divisional Assets

Find department-specific event, annual report, and staff photos (accessible by department staff only).

 Download Department Assets 

To represent the VPUL brand, use authentic, dynamic photographs. Use the link below to pull from a pool of approved photographs.

 Link to Stock Photography 

Additional Useful Links:

Coming Soon:

VPUL Brand Guidelines for Student Organizations

In-House Design Services

Lead time: 2 weeks

  • Staff photos, event photos, event documentation
  • Equipment rentals available

Lead time: 2 weeks

  • Live-streaming events through department’s social media platform
  • Equipment rentals available

Graphic Design
Lead time: 2 months

  • Brand Strategy, Visual Identity, Digital Design, Print Design (logos, flyers, posters, brochures, banners)

Lead time: 3 months

  • Social media targeted videos (10-15 seconds) and/or longer event videos (3-5 minutes)
  • Use this video form to start a project

Lead time: 2 weeks

Limited (free) in-house printing for event promotion

  • Ten standard (11 x 17″) posters or
  • One oversize (18 x 24″) poster or
  • One standard (36″ width) banner
  • Anything that requires folding or mass production will have to be outsourced to a third-party supplier


Supplier Choice and Merchandise

Licensed suppliers are the only companies allowed to produce Penn merchandise (apparel or other swag).

 Link to Licensed Suppliers 

If the total purchasing order does not exceed 10k, use any supplier (contracted or approved) in the Penn system. If the total purchasing order does exceed 10k, use a contracted supplier, otherwise, the project must go out to bid.

 Link to Supplier List