Student Brand Guidelines

The Penn brand is designed to create a cohesive visual experience for all Schools, Divisions, Departments, and Centers.

Brand is the story you’re telling to engage with your audience, from tangible items like the name, logo, and website to intangible components that help build trust and connections. Brand is not a static process; it constantly grows and adapts. This student style guide is to help new and existing student organizations create authentic, message-driven brand identities by incorporating the spirit of the Penn brand without violating University trademarks.


All student organizations will go through an annual approval process of their logo design. Organizations will use the Penn Clubs platform for approval. This entire process is facilitated by the Office of Student Affairs (OSA).

Naming Your Student Organization

When creating a new student organization, best practice is to be clear and acknowledge that you are a student organization within your logo. Below are examples of this best practice and other suggestions:

Assembly of International Students [uses Student in name]
Penn Coffee Club [Focus is on the activity and relationship with Penn]
Stimulus Children’s Theatre Co. [A Platt group, but no mention of Penn or student]
Penn Alternate Breaks [Civic House affiliated group that conducts annual service trips]
Latinx Coalition [A 6B umbrella coalition, affiliated with La Casa Latina]
PDM Executive Student Council [student government group in School of Dental Medicine]

Online Guidelines

Websites, Social Media, Apps

All online presence for Penn student organizations must clearly say that the group is “A Student Organization at the University of Pennsylvania.”

Penn Student Club | A Student Organization at the University of Pennsylvania

Sample logo using confetti icon and Penn red type

Logo Guidelines

Student organization logos may use:

The University Name:
• Penn or University of Pennsylvania

The University primary colors:
• Penn Red (PMS 201) and Penn Blue (PMS 288)

RGB: 153, 000, 000
Hex: #990000

CMYK:  0, 100, 65, 34
Pantone: 201

RGB: 001, 031, 091
Hex: #011F5B

CMYK:  100, 65, 0, 30
Pantone:  288

Student organization logos may not use

 The University Shield
• Any elements (dolphin, books, chevron) of the Penn Shield
• The University Shield with banner
• The University Shield with flourish
• The Athletic Split P or all-caps Athletic PENN
• The University Seal
• UPENN or UPenn or UofPenn

Penn branded icons students are not allowed to use in their organizations.

Academic and Professional Departmental Clubs

We have 700+ clubs registered with OSA. This process is for those groups. If your club is school based, you will follow a similar — but school-led — process.

Resources for Additional Guidance

Business Services
All promotional products and branded apparel must be printed using a Penn licensed supplier. These companies have agreed to adhere to the University’s Code of Workplace Conduct for Penn Licensed Product Manufacturers, which outlines a set of production standards and labor practices.

Penn Student Design (PSD)
A student-run design agency with trained designers and developers. PSD operates under Penn Student Agencies, a network of student run businesses at Penn.